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August 12, 2013
by bestie

Love & Connectivity

7 For All Mankind has once again teamed up with James Franco to imagine and create another multimedia campaign that encompasses the denim brand’s Californian spirit and denim DNA.

7fam w logo

Their FW13 campaign is inspired by one of the most iconic plays of all time, William Shakespeare’s “Romeo and Juliet,” and explores key themes of divided loyalties, fate and chance, and the ultimate price paid for passion. The concept of LOVE & CONNECTIVITY has stood as a key theme for the brand in past seasons and no doubt emerges itself throughout the FW13 campaign as well. Yet this season, 7 For All Mankind will not only explore how these connections are built, but how they are broken as well.

montaguecapulet

James Franco will curate an interpretive artistic expression of the modern-day Romeo and Juliet as demonstrated through an art installation. The FW13 campaign officially launches in September 2013 during New York Fashion Week with the premiere of Franco’s traveling art exhibition during an event in New York City. The exhibition will then debut at select galleries in cities around the globe.

Franco captured several of the play’s most celebrated scenes through still photography, which he then used to create two components: the first will be a series of 10 -15 large format pieces of art, and the second will be a sequence of 5-7 stop-motion films.

james franco

“The great thing about doing this 7 For All Mankind campaign was that it involved all these aspects of film-making, this world that I knew from my other job,” says Franco. “But there was a new kind of freedom because we were making these films for a different purpose, not to put into big movie theaters and sell tickets. There was a new freedom to more art-based films so we could break a lot of rules. I felt this great sense of creative freedom. “

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you do not find the happy life; you make it. 🌿 you do not find the happy life; you make it. 🌿 #hinhingirls
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a while ago i had a small reading nook added to ou a while ago i had a small reading nook added to our room. i love it, simple as it is. 📚 however, it is still depressingly bare (it doesn’t even have a cushion lol) and all my lofty decorating ideas for it have yet to materialize. but i *will* get there at some point, and hope i can show you some better pictures when that time comes! ✨

in the meantime, please do enjoy these snaps of me wearing my @vivaia_official loafers. they are made from recycled plastic bottles and are some of the cutest, softest shoes i own. 🍂

use code BESTIE at checkout to get 10% off your order at @vivaia_official! 🧡
a puff-sleeve girl through and through 🖤 this l a puff-sleeve girl through and through 🖤 this look is now up on the blog (link in bio 🌸) PS. i will be uploding loads of bnew & preloved stuff (including the @katespadeny bag from this post!) on @capriciouscloset very soon—hope you can give it a follow!
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#outfitoftoday#outfitdiary#styleblogger#bloggerph#ofwhimsicalmoments#abmlifeisbeautiful#everydaymagic#livethelittlethings#vintagestyle#vintageoutfit#anotheroutfitpost#flashesofdelight#pursuepretty#alittlebeautyeveryday#styleithappy#darlingdaily
throwback to my @hinhinworld moment early this yea throwback to my @hinhinworld moment early this year ✨ this dress is truly a special one & i cannot wait to wear it out again 💐 #hinhingirls
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#outfitoftoday#outfitdiary#styleblogger#bloggerph#ofwhimsicalmoments#abmlifeisbeautiful#everydaymagic#livethelittlethings#vintagestyle#vintageoutfit#anotheroutfitpost#flashesofdelight#pursuepretty#alittlebeautyeveryday#styleithappy#darlingdaily
hi, it’s been a while 🙆🏻‍♀️ i’ve b hi, it’s been a while 🙆🏻‍♀️ i’ve been wearing vintage—& vintage inspired—goodness a lot these days. there is just nothing better 🌿 in other news, i’m growing my hair out & staying away from dyes atm. looks absolutely terrible but i just tell myself we’ve all seen worse this year, no? 💁🏻‍♀️
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#outfitoftoday#outfitdiary#styleblogger#bloggerph#ofwhimsicalmoments#abmlifeisbeautiful#everydaymagic#livethelittlethings#vintagestyle#vintageoutfit#anotheroutfitpost#flashesofdelight#pursuepretty#alittlebeautyeveryday#styleithappy#darlingdaily#newnormalph
my quarantine activities in a nutshell 🌿 drinki my quarantine activities in a nutshell 🌿 drinking tea, reading books, munching on all the snacks (current obsession: @pepero_ph almond chocolate 🤤). what’s been keeping you busy (read: sane) these last few weeks?
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