The thing that is really hard, and really amazing, is giving up on being perfect and beginning the work of becoming yourself.
~ Anna Quindlen
this little life tidbit is one that has been on my mind lately; a statement so simple and logical it makes you wonder why so many people struggle with the very concept for most of their life. but then again, we all go through those crippling moments of self-doubt — anxiously succumbing to the pressures of society and aspiring to the impossible image of perfection.
which is why it makes me feel incredibly encouraged to see the many brands today who are challenging the standards for the perfect body type. leading this charge, SM WOMAN champions a body-positive cause by providing the most diverse range of fashion for women of every size, every age and every style.
plus size model and life coach, kimi lu, emphasizes on the power of this message by saying, “it could be life changing to feel accepted as it promotes equality for each person.” SM Woman Plus gives plus women a breadth of choices to find their personal style, with a variety of fun, flirty dresses, chic career gear and denim and knit classics with sizes ranging up to 5L.
and just like that, SM Woman breaks down the limitations of body standards.
now with a more luxe spin for the woman who’s made it in her career and personal life, SM Woman Prima offers polished pieces that are deserving of a sophisticated life. with beautiful dresses that are cut forgivingly and easy separates that are made of quality fabric, Prima is the line for the woman who has excellent taste.
SM Woman makes it easy for women to look great. each fashion-forward piece is chosen for the filipina, by a filipina. with all the options available, every woman can look her best every single day. she can be confident wearing the latest trends–whether it’s to make a good first impression at a job interview, to glam up for a night out, or to polish a casual look.
there is a fashionable piece folded on the racks or elegantly draped on a mannequin for every woman; all she needs to do is step boldly into the spotlight and embrace her wonderful, perfectly imperfect self.